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Business - Discussions 1-3, Coursework

State your opinion on the following 3. 1. A Brand represents everything that a product or service means to a customer “If every asset, every building, every piece of equipment, were destroyed by some terrible disaster, we would be able to borrow the money and replace it quickly because of the value of our brand. Our brand is more valuable than the totality of these assets ”—Jack Greenberg, former CEO McDonalds List a few of your favorite Brands How do these Brands create value for you to purchase these products? 2. What happened to Sears? What has happened to Sears department stores? Founded in 1886 as a small mail-order catalog company, the iconic retailer grew to be a national chain of department stores that every suburban mall wanted as its important anchor store. Up until the 1990’s Sears was the largest retailer in the United States and was known as “Where America Shops.” Fast forward 25 years later and the question is “Why would anyone want to shop at Sears?” Sales continually are lost on an annual basis. The stores look old and outdated, as well as the merchandise, especially in clothing and home furnishings. Their customer base is much older and the retail chain has not done a good job of targeting a younger market. It seems as if Sears’s executives are letting the brand “die on the vine” as there has been very little marketing strategy or innovation injected into the company. Sears still has a few excellent brands—Kenmore Appliances, Craftsman Tools and they still own a majority share of Land’s Inn. You have been hired as the new VP of Marketing for Sears and have been given total freedom to completely turn this company upside down if necessary and bring it into the modern digital age. List some innovative marketing strategies that you would use to get this company going again. 3. Promotional Texts Statistics show that only around 10% of promotional emails are ever opened while 95% of all texts are read. How likely are you to read a promotional text, and do you like this form of marketing communication? Is this an effective channel to reach customers?
State your opinion on the following 3. 1. A Brand represents everything that a product or service means to a customer “If every asset, every building, every piece of equipment, were destroyed by some terrible disaster, we would be able to borrow the money and replace it quickly because of the value of our brand.
Assignment ID
283560
Discipline
CREATED ON
8 October 2017
COMPLETED ON
10 October 2017
Price
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