Management Summary
This article undertakes a study of EasyJet e-marketing strategies and its execution outlining its effect on EasyJet operations as a whole.
EasyJet is an airline company operating in European countries with its bottom part in UK. It was founded by Stelios Haji-Ioannou in mid 1995. EasyJet's businesses are paperless, with all business ventures done through the internet.
EasyJet has experienced an effective online business due to its e-market strategy that seeks to provide low priced no frills air travel. Beneath the strong and charismatic control of Stellios, it offers achieved its goal by creating brand understanding, adoption of your efficiency-driven operating model and maintenance of a high level client satisfaction.
What is an anecdote? Definition Anecdote is a folk genre, a short funny story, usually transmitted by word of mouth. Often anecdote is about an unexpected semantic resolution at the end that makes people laugh. This semantic resolution may be a play on words, different meanings of words, modern associations that require additional knowledge: social, literary, historical, geographical, etc. Anecdotes cover almost all spheres of human life. There are anecdotes about family life, politics, etc. In most cases the authors of anecdotes are unknown. Parodic use, imitation of historical traditions, legends, essays, and so on can be the form of an anecdote. In the course of improvised semiotic transformations a text is born, causing catharsis and giving an aesthetic pleasure. Simplistically speaking, the anecdote is a verbal creativity of a child that emerges unconsciously.
The Coca-Cola Company was founded in 1892 and established its Headquarters in Atlanta. The Coca Cola Franchise is the World's biggest Drink Industry. It dominated a 48% of the global Market share. Altogether the Franchise is responsible for over 160 different beverages within market consisting of 200 Countries. Examples of their products are Coke, Sprite, Dasani and many more. Their products range between Sport's Drinks, Juices, Tea, Coffee and Drinking water.
The Coca Cola Franchise Mission statement:
"To refresh the world
To inspire moments of optimism and Contentment
To create value and Make a difference"
What Their Vision and Aims are:
Be a great place to work where people are motivated to be the best they could be.
Bring to the globe a stock portfolio of quality beverage brands that anticipate and gratify people's desires and needs.
