Keywords: gucci segmentation, gucci goal market Guccio Gucci popularly known as Gucci can be an Italian brand and was proven in 1921 for the creation of leather baggage. Its brand was motivated by the cosmetic of London nobility and class. Gucci was innovated with course sensitivity as a major focal point. Over time its customers have been aristocrats, music stars, ultra models and the ones that are looking to associate with the commendable (Gucci. com, 2010) Gucci performs in the style luxury market, their brands are of high quality, it offers a strong reputation; its choices are exclusive and expensive, and it has a brief history of brand loyalty. Gucci has diverse selections which include bags, shoes, belts, fine jewellery, fragrance, hats and gloves, scarves, shades, budget and wristwatches (Gucci.