Analysis of the Chopped Leaf Restaurant

Document Type:Research Paper

Subject Area:Marketing

Document 1

What type/style of restaurant? The chopped restaurant can be categorized as fast food restaurant. This is due to the high emphasis on offering services at a higher speed. Besides, chopped leaf restaurant offers to take out and drive through services. Also, the restaurant offers fast food meal with a reasonable budget. Is restaurant unique and why? The restaurant is unique in accordance with various elements considered such as services offered, menu, location, targeted market and franchise opportunities. The menu comprises of the first moving foods which are of a high quality. What type of branding does restaurant utilize? The chopped leaf restaurant use different brands such as; the chopped leaf image, meals picture brands available in the restaurant, the general display of the restaurant, the fresh meal image in their gallery, and which meal images, and use of slogans such as fresh quality sustainable Does menu have a realistic number of categories? The chopped leaf restaurant menu has a realistic number of categories.

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The menu has a minimum of ten categories which are bowls, catering, sides, nutritional, design your own, salads and wraps and sandwiches and quesadillas. The list and categories add up to seven which is a realistic number of categories. Does menu have a realistic number of menu items? The chopped leaf restaurant has a realistic number of menu items. This is evidenced in the good alignment of the font, font colour, font strength, and font style. in addition, the colour of the theme is appropriate to the type of the restaurant. Also the graphics used in the chopped leaf menu are of high definition generating the high-quality image for better attraction What is the pricing objective? The chopper leaf restaurant pricing objective is designed with consideration to the goals that guide the restaurant in setting the prices of the meals and services to the anticipated customers.

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