Keywords: virgin atlantic pestle, virgin atlantic bcg
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The Virgin Atlantic Airways is a UK-based private international air travel that started procedure in 1984. Soaring up to 35 areas in THE UNITED STATES, Asia and Africa, it is 51% owned or operated by Virgin Group and 49% possessed by Singapore Airlines (Wikipedia). Its fleet size is 37 (31 to be able) It competes with other local and international airlines including Uk Airways, the largest and leading in UK. In the year to Feb 2009, Virgin Atlantic carried 5. 77 million passengers and made an twelve-monthly earnings of Ј68. 4 million on turnover of Ј2, 580 million. [2]). With this information, it suggests firm's excellent future and industry reasonable share of the market.
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