Introduction A market entrance strategy maps out how to market, deliver and disperse H&M's products in another country such as India. When products and services are exported to another country, the strategy will establish means of obtaining contracts and providing them in that country. If H&M has decided to conquer the international market in India, it is opened up to many selections. These options may include the price, risk and the amount of control that the business will come across in the country. In entering a global business, it is important that the management of the H&M can choose marketing admittance strategies and carefully choose the merchandise that the company will market in India.