The report will establish key points using the Porter competitive model as a guide. It will describe low cost strategy and differentiation strategy and its own impact in key HR function such as HR planning, recruitment and selection, orientation, training and development, profession planning, performance management, reimbursement management, Health and basic safety and International Operations.
Michael Porter made a significant contribution to the field of tactical management by grouping the several positions organizations can compete in five competitive strategies. Porter's business strategy concentrates itself with the merchandise and the market scope.
Hindustan Unilever Small is India's major fast paced consumer goods company. The common HUL brands include Kwality Wall's icecream, Knorr soups and food makers, Lifebuoy, Lux, Pears, Breeze, Sunsilk and Dove shampoo's, Vim dishwash, Lakme cosmetics etc.
Problems confronted by the company before ERP implementation:
There was an appearance of modern trade in India. Its business infrastructure and various legacy systems were unable to meet the requirement for transactions and process capacities of the present day trade. A legacy system means the computer has been in operation for a bit longer and so its functions. Hindustan Unilever was not able to streamline its business procedure. There was a need of a lot more smooth move of information. HUL was facing a task of guaranteeing the optimization of business to possess solutions to changing market needs.