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Short essay (Example)

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STRATEGIC ANALYSIS STAGES Name Institution Instructor Course Date Strategic Analysis Stages Introduction Lululemon is a business corporation which is in the business of selling women yoga pants. The key aspect that is considered in yoga pants is how comfortable they are when worn during yoga sessions. However Lululemon case is not based on the level of comfort that the pants wearers derive but is due to the nature of the pants being see-through. Customers who had purchased the pants lamented that with time the pants became sheer and could easily be seen through (CBS 2013). Customers’ complaints reached the management but the manner in which the corporation reacted towards the complaints did not address the issue but instead fueled the agony of dissatisfied clients. Chip Wilson who is the founder of the corporation and also the dominant shareholder of the company made inflammatory remarks that led to worsening of the available alternatives for solving the problem. Lululemon should adopt strategies that will restore customer confidence as well as changing the public’s perspective on the company. An example of a viable strategy is reexamination of the suppliers of the raw materials and look for new suppliers who will provide materials that are more durable and of high quality. The company may also instructs customers to return the defective yoga pants and get new ones for free. The production of quality products will reinstate stakeholders’ confidence thus putting Lululemon back in business. References CBS (2013). Lululemon founder Chip Wilson issues apology following thigh-rubbing pants comments - CBS News. Retrieved from www.cbsnews.com Lussier R. N. & Sherman H. (2009). Business society and government essentials: An applied ethics approach. Long Grove Ill: Waveland Press Wallace  A. (2015). Chip Wilson A Lululemon Guru Is Moving On - The New York Times. Retrieved from https://www.nytimes.com/2015/02/08/magazine/lululemons-guru-is-moving-on.html?_r=0 [...]

Order Description:

attached is the short essay along with overview and rubric. please cite references

Subject Area: Economics

Document Type: Reports

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $25

Words 825

Pages 3

Completed in 4 days

Expert ROGERS KIMATHI

Client Review

Excellent

Positive
10.08.2017

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