ASSIGNMENT ID
270695
SUBJECT AREA Marketing
DOCUMENT TYPE Essay
CREATED ON 3rd October 2017
COMPLETED ON 9th October 2017
PRICE
$30
18 OFFERS RECEIVED.
Expert hired: Amirah

Signature Assignment: The Entrepreneurial Marketing Manager

bout Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements. Purpose of Assignment The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed with a special focus on aligning one's ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. Assignment Steps Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies. Develop a 1,050-word analysis addressing the following: Describe your organization's mission, vision, and values. Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions. Select two of the following departments and explain marketing's role in coordinating their distinct functions: Distribution Customer Service Advertising and Public Relations Research and Design Sales Operations or Manufacturing Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems. Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in. Discuss any emerging marketing trends that may affect your business. Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library. Watch Video http://fod.infobase.com.contentproxy.phoenix.edu/p_ViewVideo.aspx?xtid=59763
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03 October 2017
User created a project for Marketing
03 October 2017
18 experts responded
03 October 2017
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03 October 2017
User hired expert Amirah who offered a price of $30 for the project and has experience doing similar projects
09 October 2017
The expert completed the project Signature Assignment: The Entrepreneurial Marketing Manager for 7 days, meeting the deadline
09 October 2017
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09 October 2017
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