Business Strategic Planning : Case Study Analysis - APA Format

Use case study, no outside sources needed. Read “Excellent Strategic Management Showcased: Priceline.com Inc.” on page 90 of your course textbook. As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:  What are Priceline’s internal strengths and weaknesses?  Who are Priceline’s competitors?  Do you see Priceline’s strategy as effective or ineffective? Why? Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study. Reference: David, F. R., & David, F. R. (2015). Strategic management concepts and cases: A competitive advantage approach [VitalSource Bookshelf version] (15th ed.). Retrieved from https://www.vitalsource.com/textbooks?term=9781323322406