DOCUMENT TYPE PowerPoint Presentation
CREATED ON 27th September 2017
COMPLETED ON 1st October 2017
Expert hired: Machash

Five-Step Marketing Research Approach Presentation

*Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement. *Create a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation with speaker's notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing. Address the following in your role as marketing manager: -Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. -Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem's solution. -Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario. -Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research. What are the pros and cons of each? -Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest. -Explain how differentiation will help position the organization. -Cite a minimum of two peer-reviewed sources with one being from the textbook or the University Library. -Format your presentation consistent with APA guidelines.
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Studybay is a freelance platform where you can order a Five-Step Marketing Research Approach Presentation paper, written from scratch by professors and tutors.
27 September 2017
User created a project for Marketing
27 September 2017
19 experts responded
27 September 2017
User contacted expert Machash
27 September 2017
User hired expert Machash who offered a price of $30 for the project and has experience doing similar projects
01 October 2017
The expert completed the project Five-Step Marketing Research Approach Presentation for 4 days, meeting the deadline
01 October 2017
User accepted the project right away and completed the payment
01 October 2017
User left a positive review

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