Communication Gaps in Strategy and Technology Consulting Firms: A Grounded Theory Study Précis Communication Gaps in Strategy and Technology Consulting Firms: A Grounded Theory Study Welch and Jackson (2007) proposed a theory about how communication gaps affect the ability of managers to engage employees to meet business objectives. The study identified gaps in literature and noted a call to action to define internal communication for organizations. Employers tend to treat employees as a “multi-dimensional public” (p. 193) as noted by Welch and Jackson (2007). This tendency creates communication gaps due to the way employees of different generations and cultural backgrounds perceive the meaning of different instruction or direction. Saurabh and Chattopadhyay (2013) noted how communication gaps adversely affect organizations among employees such as large turnover lowered production and unclear priorities. Some impacts from communication gaps are obvious and some are not however; minor disruptions have negative affects to organizations Saurabh S. & Chattopadhyay T. (2013). Auditing communication satisfaction among banking professionals: An approach to managing workplace communication. International Journal of Marketing & Business Communication 2(2) 1-9. Retrieved from search.proquest.com Soklaridis S. Kelner M. Love R. L. & Cassidy J. D. (2009). Integrative health care in a hospital setting: Communication patterns between CAM and biomedical practitioners. Journal of Interprofessional Care 23(6) 655-667. Retrieved from search.proquest.com Strauss A. L. & Corbin J. M. (1997). Grounded theory in practice. Thousand Oaks: Sage Publications. Urquhart C. & Fernández W. (2013). Using grounded theory method in information systems: The researcher as blank slate and other myths. Journal of Information Technology 28(3) 224-236. doi:dx.doi.org Welch M. & Jackson P. R. (2007). Rethinking internal communication: A stakeholder approach. Corporate Communications 12(2) 177. doi:dx.doi.org Yasin A. & Yasin A. (2013). How to overcome communication barriers in global software development? Ubiquitous Computing and Communication Journal 8(1) 1359-1365. Retrieved from http://search.proquest.com/docview/1503764565?accountid=35812 [...]
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