This Survey presents the strategic Market entry program of Victoria Secret in Singapore. Victoria Secret is usually an American company owned simply by Limited Brands Company with retail of Lingerie, Women's Wear and beauty products with annual revenue of UNITED STATES DOLLAR 8. 7 billion and market share of over fifty percent in North America. It was launched in 1970 by simply Roy Raymond who started this chain when he had nightmare experience whilst showing Nighties for his Wife.This individual believed that "Underwear" is not merely an Innerwear but could be converted into a Fashion product by simply tuning in proper colours, styles and patterns and make a product a sexual intercourse symbol. Since it caters to large market in the home country it is strongly centered but now to get better growth and more results Victoria key has started Worldwide expansion. It can be one of the quickest growing Underwear products under Limited..