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Marketing across cultures

An individual 3000 word (+/- 10%) critical, structured business report is required on the key issues contained within the module, based on an organisation of the student’s choice. 1. Critically examine how the social and cultural factors of a selected foreign country could influence consumer behaviour towards a particular product or service, and evaluate the strategic implications this may have on the marketing mix. 2. Critically evaluate the various international market entry strategy options available to the company seeking international expansion to a culturally-different destination, and make justified recommendations for the market entry strategy that the company should adopt. Taking the role of an international marketing consultant, commissioned by a company (marketing an organisation’s product or service of your choice), prepare a detailed report for the organisation’s marketing director with a recommendation for the company’s next international market (of your choice). Alternatively your choice of destination market may be selected on the basis that international market entry has previously been affected but with little or no success. As this may be the first time your company will be targeting and entering a culturally very different country, your report must include the following: 1. A Cross-Cultural Analysis: selecting a cross-cultural analysis technique from those presented in the formative assessment, demonstrate your understanding of the social and cultural differences between the two culturally different countries you have chosen. 2. Social and Cultural Factors and the Marketing Mix: an examination of how the social and cultural factors of your target country could influence consumer behaviour towards your product or service, together with an evaluation of the strategic implications this may have on the marketing mix. 3. Market Entry Strategies: an evaluation of the various international market entry strategy options available to the company, and a justified recommendation to the company for the market entry strategy that the company should adopt.
An individual 3000 word (+/- 10%) critical, structured business report is required on the key issues contained within the module, based on an organisation of the student’s choice. 1.
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Assignment ID
25331
Discipline
Type
CREATED ON
May 4, 2016
COMPLETED ON
May 5, 2016
Price
$30
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harleighdanawider67
February 21, 2017
harleighdanawider67
On time, way before my due date. Great research.
teachme1
February 20, 2017
teachme1
Her work was perfectly done, she had it completed within 24 hours.
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February 20, 2017
tennis_sweetheart0769
Made 65 out of 100 WORKING BIBLIOGRAPHY feedback: You have a start on your research, but before you write the research paper, I encourage you to conduct more academic research.