Answer 1: Introduction: Our chosen firm is Vodafone. Vodafone is around from 1984. In those days it was produced as a subsidiary of Racal Electronics Plc. In 1991 it completely demerged from its parent company i. e. Racal Gadgets Plc & then it acquired its present name as Vodafone Group Plc. At present Vodafone is the world's leading telecommunication company, with a draw able existence in countries surrounding the world, whether it's Europe, Africa, Asia Pacific or USA. Lonely they have 323 million customers (www. vodafone. com) all around the world. Why Vodafone: I Choose Vodafone because its large geographic portion of operation provide variety to its procedure process, activities in the organization, culture at firm and on all together very different entities existing all together.