How can I earn money with StudyBay? Top writers
Order Assignment
This order has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 professional writers. Hire your writer directly, without overpaying for agencies and affiliates! Check price for your assignment
12 total offers received. Writer hired: Topnotchers

Marketing Across Cultures

Assessment Part 2: Written Assessment (weighting 70%). Part 2 of the assessment relates to Learning Outcomes 2 and 3: An individual 3000 word (+/- 10%) critical, structured business report is required on the key issues contained within the module, based on an organisation of the student’s choice. This assessment specifically relates to Learning Outcomes 2 and 3 (weighting 70%) but also acknowledges Learning Outcome 1 covered in the presentation assessment. Note: exceeding the word limit will cost marks. The Learning Outcomes: “on successful completion of the module, students will be able to: • (Learning Outcome 2) Critically examine how the social and cultural factors of a selected foreign country could influence consumer behaviour towards a particular product or service, and evaluate the strategic implications this may have on the marketing mix. • (Learning Outcome 3) Critically evaluate the various international market entry strategy options available to the company seeking international expansion to a culturally-different destination, and make justified recommendations for the market entry strategy that the company should adopt.” The assignment is detailed below: Taking the role of an international marketing consultant, commissioned by a company (marketing an organisation’s product or service of your choice), prepare a detailed report for the organisation’s marketing director with a recommendation for the company’s next international market (of your choice). Alternatively your choice of destination market may be selected on the basis that international market entry has previously been affected but with little or no success. 2 As this may be the first time your company will be targeting and entering a culturally very different country, your report must include the following: 1. A Cross-Cultural Analysis: selecting a cross-cultural analysis technique from those presented in the formative assessment, demonstrate your understanding of the social and cultural differences between the two culturally different countries you have chosen. 2. Social and Cultural Factors and the Marketing Mix: an examination of how the social and cultural factors of your target country could influence consumer behaviour towards your product or service, together with an evaluation of the strategic implications this may have on the marketing mix. 3. Market Entry Strategies: an evaluation of the various international market entry strategy options available to the company, and a justified recommendation to the company for the market entry strategy that the company should adopt. BELOW IN THE ATTACHED POWERPOINT PRESENTATION, YOU CAN FIND THE TWO COUNTRIES THAT HAVE TO BE INCLUDED IN THE COMPARISON. CANADA AND JAPAN ARE THE TWO COUNTRIES. I HAVENT SELECTED A COMPANY OR AN ORGANISATION YET, YOU CAN SUGGEST ONE. ALL THE INSTRUCTIONS ARE IN THE ATTACHED FILES, AS WELL AS ADDITIONAL READING MATERIAL IS THERE. THE REPORT HAS TO BE 3000 WORDS, WITH HARVARD REFERENCING STYLE. THANK YOU!
Assessment Part 2: Written Assessment (weighting 70%). Part 2 of the assessment relates to Learning Outcomes 2 and 3: An individual 3000 word (+/- 10%) critical, structured business report is required on the key issues contained within the module, based on an organisation of the student’s choice.
Related Materials
Assignment ID
25136
Discipline
Type
CREATED ON
May 3, 2016
COMPLETED ON
May 4, 2016
Price
$30
This order has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 professional writers. Hire your writer directly, without overpaying for agencies and affiliates!
Check price for your Reports
Latest reviews for Topnotchers
bsatroop9801
December 6, 2016
bsatroop9801
!
175366456270
December 5, 2016
175366456270
Great patient
qanm8860
December 4, 2016
qanm8860
great