McDonalds Growth in Australia (Example)

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Learner’s Name Professor’s Name Course TitleDate McDonalds Growth in Australia McDonalds’s is the leading food service retailer globally with over 36 000 locations in over 100 countries. McDonald’s Australia is an unlisted Australian public company. It is a franchise business in which more than two thirds of its restaurants in Australia are owned and operated by individual businessmen and women. The other restaurants are owned and run by the company. The McDonald’s earns revenues from the fees paid by franchisees rent royalties and sales in company operated restaurants. McDonald’s sell hamburgers chicken cheeseburgers breakfast items French fries soft drinks desserts and milkshakes. The decision to go international by McDonald’s (especially in Beijing and Australia) was driven by the desire to have a foothold in the World’s largest market (Marling 54). My entry strategy involves direct franchising with the McDonald’s. Franchising has many advantages including: cheaper source supplies by leveraging conducts its operations as required and hence establish better relationships with business regulating institutions. Also the business should consider corporate social responsibility initiatives like participating in cleaning the environment setting policies that will protect the environment and employing the locals. All these CSR initiatives will ensure a long-term cooperative relationship between the stakeholders of the business who include: the local government; customers; employees; suppliers; the society; and investors. Works Cited Hill C.W. Global Business Today (7th Edition). New York: McGraw-Hill 2011. Hoy F & Stanworth J. Franchising: An International Perspective. New York:Routledge 2014. Print. Keillor Bruce D. Winning in the Global Market: A Practical Guide to International Business Success. Santa Barbara Calif: Praeger 2012. Print. Marling William. How "american" Is Globalization?Baltimore: Johns Hopkins Univ. Press 2006. Print. Northouse Peter G. Leadership: Theory and Practice. Los Angeles: SAGE 2013. Print. Rao P L. International Human Resource Management: Text and Cases. New Delhi: Excel Books 2008. Print. [...]

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Company Profile & Country Profile Section (2-3 pages) Describe your company and its operations, relative size, and so forth. Give reasons for your decision to go international Decide on an appropriate country in which to operate, and give your rationale Entry Strategy (1-2 pages) State your planned entry strategy and give your reasons for this strategy (Chapter 6) Physical Operational Environment & Personnel (2-3 pages) Describe the environment in which you will operate and the critical operational factors that you must consider and how they will affect your company. What are the workers going to be like? What kinds of reception do you anticipate from local governments, suppliers, distributors, and so on Organizational Structure; Management & Staffing (3-4 pages) Draw up an organizational chart showing the company and its overseas operations, and describe why you have chosen this structure Decide on the staffing policy you will use for top-level managers, and give your rationale for this policy Describe the kinds of leadership and motivational systems you think would be most effective in this environment. Give your rationale Conclusion: Future Outlook of Company (2 pages) Identify the concerns of the host country and the local community regarding your operations there. What plans do you have to deal with their concerns and to ensure a long-term cooperative relationship