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Marketing - discussion 1, Case Study

For the discussion this week, read the case about Rogers on page 39 of the textbook. By the end of Wednesday, post a 300-500 word response to the following questions and ensure that you apply at least one reference from the textbook and one from another source (Environics and Rogers website do not count). Using information from the case: provide an example that highlights the difference between hedonic and utilitarian value using the Value Equation What two characteristics would you use to create a perceptual map for Rogers? How would those two characteristics differ for Netflix? Go to www.environicsanalytics.ca and click on the PRIZMS Lifestyle lookup" link. Enter your postal code and see which of the segments you belong to. Does the segment overview describe you and your neighbours--why or why not? (If the the Environs Prizm link is not functioning correctly, provide a description of what you think your neighborhood is like justifying your answer with course concepts.) instructor email: It seems the Environs Prizm link for the last question in the discussion instructions is not functioning correctly. I was hoping it was just glitching yesterday but I see it is still not up this morning. So, if you are unable to get through the link, please just answer the last question with an description of what you think your neighborhood is like justifying your answer with course concepts.
For the discussion this week, read the case about Rogers on page 39 of the textbook. By the end of Wednesday, post a 300-500 word response to the following questions and ensure that you apply at least one reference from the textbook and one from another source (Environics and Rogers website do not count).
Assignment ID
246449
Discipline
CREATED ON
6 September 2017
COMPLETED ON
9 September 2017
Price
$40
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6 September 2017
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6 September 2017
9 writers responded and offered to do the job for a price between $15 and $15
6 September 2017
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6 September 2017
User hired writer elizy
9 September 2017
Writer completed order Marketing - discussion 1, Case Study for 3 days, meeting the deadline
9 September 2017
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9 September 2017
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