CREATED ON 9th September 2017
COMPLETED ON 11th September 2017
Expert hired: WriterDickens

Understanding Marketing and Customer Relationships

Marketing is a dynamic, multi-faceted process through which you align the activities of your organization to meet the needs of a customer while benefiting the organization. Essential here is to establish mutually beneficial customer relationships that help you and your customer achieve goals. This assignment provides you with an opportunity to apply concepts and tools from this week's materials to make recommendations about improving a product's value proposition to create mutually beneficial relationships for your organization. This worksheet will also provide you with concepts and resources for building future assignments in this course. Resources Manager interview, Week 1 textbook reading, Week 1 video, American Marketing Association Website. Scenario Put on your marketing consultant hat to explore opportunities for a product at your work or for another "client", then make recommendations about improving the value proposition for the product or service. Your "client" can be a manager responsible for marketing the product, a manager at a company for which you would like to work, or a non-profit in your community. An alternative is to leverage the assignments from this course to start developing marketing resources for a product or service that you want to develop and market. Whether for a client or to fulfill your own entrepreneurial vision, make sure you understand the basic concepts from the Week 1 resources so you can apply them to improve the value proposition and customer relations for the product. Instructions Identify a product or service at your work or at a company for which you would like to work. Alternatively, you can use this and other assignments in the course to develop marketing for a product you would like to develop. Keep things simple; focus on defining concepts that you can apply for marketing a product or a service, not for a company. In the "Define" column, explain the concepts using course materials or other credible sources. Your definitions should be no more than 100 words for each concept. DO NOT copy and paste definitions; make sure the definitions represent your own learning with proper citations. In the "Cite" column, provide an in-text citation for your concepts. This assignment should include at least three sources, including the course text, your interview, the WK1 video, the University Library, or other credible sources. DO NOT pull your definitions off Internet searches; using the premium resources you're paying for will help you tap value for your tuition investment, improve your learning, and improve the integrity of your work. Interview a manager responsible for marketing the product. If this is a product that you are envisioning for your own business, you can answer the questions yourself; but, make sure you support your answers with research--and properly cite and apply your sources. Consider using the questions provided in the table to guide your interview. This interview can be a reference for this assignment. You may also find it helpful for guiding development of future assignments throughout the course. In the "Apply" column, answer each question in the Question column as it applies to the product you selected. Your applications should be no more than 100 words for each question. For example, after defining marketing, explain how redefining the role of marketing in your organization can improve mutually profitable relationships with consumers of your product.
This project has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 project experts. Hire your expert directly, without overpaying for agencies and affiliates!
Check the price for your project

See other similar orders

Studybay assignment progress timeline

Studybay is a freelance platform where you can order a Understanding Marketing and Customer Relationships paper, written from scratch by professors and tutors.
09 September 2017
User created a project for Marketing
09 September 2017
15 experts responded
09 September 2017
User contacted expert WriterDickens
09 September 2017
User hired expert WriterDickens who offered a price of $40 for the project and has experience doing similar projects
11 September 2017
The expert completed the project Understanding Marketing and Customer Relationships for 2 days, meeting the deadline
11 September 2017
User accepted the project right away and completed the payment
11 September 2017
User left a positive review

Other projects in this subject area

Random blog posts

Compare and comparison cosette and eponine english literature essay
In the booklet Les Miserables by Victor Hugo, it is straightforward for one to see the opposites shown in the personas. Some characters tend to be similar, while some are polar opposites. In the story, what happens to the people strongly affects their personality. This happens for the case of Eponine and Cosette. Eponine is the little princess of the Thenardiers. These are cruel, money obsessed, and are willing to do anything for an extra buck. Thenardier needs money from whoever they can by creating strategies. These schemes range between robbery to as large as murder. His better half, Mme. Thenardier is just as bad and can take pleasure in tormenting Cosette. Eponine assists with her parents' schemes to grab, but she redeems herself by keeping Marius' life. Cosette on the other hands doesn't turn out quite the same.
Key metaphors: strengths and weaknesses
Kurt Lewin theorized a three-stage model of change that has become known as the unfreezing-change-refreeze model that requires prior understanding how to be rejected and replaced. Edgar Schein provided further aspect for a far more comprehensive style of change calling this process "cognitive redefinition. " The first level is when individual is becoming encouraged to change. This period of change is built on the theory that human patterns is established by past observational learning and ethnical influences. Change requires adding new causes for change or removal of a few of the prevailing factors that are in play in perpetuating the action. It is necessary to move at night possible anxieties for change to progress. This can be accomplished by either having the survival stress be greater than the learning anxiousness or, ideally, learning stress and anxiety could be reduced.