STRATEGIC MANAGEMENT CASE STUDY

The business culture, the skills of the team and how Groupon dealt with threats facing it both from within and without get examined, and a subtle view provided on how these strategies stack up with a comparison to those of competitors. Which are the three most Critical Issues of this Strategic Management Business Case? Please explain why? and analyze, and discuss in great detail Which are the three most Critical Issues of this Strategic Management Business Case? Please explain why? and analyze, and discuss in great detail. Marketing is the first critical issue in the Strategic Management of Groupon since the funding allocated towards this purpose was increasing each year, and the investment into marketing initiatives was contributing to the net losses experienced by the company.

It is therefore at the core of Groupon's strategies to see how they could work on the amount spent in such a way that they still reach more customers and realize profit while at it. Several strategies employed by Groupon to boost its marketing skills and consequently their reach into the market are highlighted in the case study. Finding a means of surviving and thriving in these competitive environment is a key strategy. The third significant aspect of the Strategic Management in Groupon would be its investment in information technology because most of the business's operations get handled through electronic means, including communications to the customers and merchant partners. Refining their technology is, therefore, a significant component in improving the efficiency of its operations.

It is in the technology integrated on their platform that Groupon would be able to track how the various deals are performing in the market and use the analytic tools for purposes such as evaluating their financial metrics. High level technology also means that it has to be parallel with security measures which keep the customer transactions on the platform safe. At some point, they even had to re-evaluate their previous revenues because of dissatisfaction from customers who needed refunds. Which are the three most relevant Best Practices of this Strategic Management Business Case? Please explain why? And analyze, and discuss in great detail. The first relevant practice in Groupon's case is the digital proofing of business practice. Groupon has created a web platform and mobile applications that are personalized for the customers and merchants and efficiently communicates to them.