Ethics is adhering to the best practices available. This study identifies what ethics is in general and then stresses on multimedia ethics or the ethics related to journalism. Various theories on journalism and journalism ethics have been mentioned along with the views of varied authors to understand what is ethical in mass media journalism and what is not. Journalists will be the members of an organization have certain duties and duties toward the business, nation and the people. The analysis then tries to comprehend what paid news is and assess the practice of paid information which is unethical for the advertising citing some glaring examples. Different degrees of corruption in the paid reports are also discussed.