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Marketing plan

I need to develop a marketing plan for a product that does NOT exist. The product i chose is a date stapler. Do not focus on the product.. pick a product that you’re familiar with the target market. It is highly recommended to be creative and innovative. Please utilize the concepts and theories discussed throughout the semester in order to help you construct a thorough and professional marketing plan. The marketing plan will consist of the following: Executive summary – one page synopsis of entire plan, comes first, written last, highlight opportunity to choose that plan, highlight target market (spark someone’s interest to read further into the plan) Situation analysis, - environmental analysis, competitive environment (brand, product competition), political environment, legal/regulatory, behavioral (environmental factors) SWOT analysis, - strengths, weaknesses, opportunities, threats Objectives and goals – what is your objective and how does it correlate to the goals. Is it market share? Subscribers? Leads? Revenues? Units sold? Marketing strategy – targeting strategies Implementation of the marketing strategy along with creative advertising tactics. – Talk about how and where you will advertise. Wrap up the plan with an advertisement. Market the benefits. Attached is a sample marketing plan & worksheets to help with the paper. Use these documents as a guide. The marketing plan should look similar to the sample. I attached what i have started and what needs to be completed. Use this document (mkt plan) to fill in the rest of the requirements.
I need to develop a marketing plan for a product that does NOT exist. The product i chose is a date stapler. Do not focus on the product.. pick a product that you’re familiar with the target market. It is highly recommended to be creative and innovative.
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Assignment ID
23704
Discipline
Type
CREATED ON
25 April 2016
COMPLETED ON
26 April 2016
Price
$30
This order has already been completed on Studybay
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Latest reviews for WriterSamantha
lilyzhu960318
18 November 2017
lilyzhu960318
your are doing really good!
maria0221547
18 November 2017
maria0221547
Really good writer, very friendly and willing to fix anything in order to meet requirements.
liviparis105
17 November 2017
liviparis105
Good job!