The significance of social networking in marketing

Document Type:Coursework

Subject Area:Business

Document 1

E-commerce has significantly affected the growth and expansion of various small companies into global companies controlling international markets. In the early days, companies could advertise their products through the radio, Television stations and newspapers. This means of an advertisement was costly and it reached only a small group of people, mostly the locals. The increased cost of advertisement and low sales made most companies retard and not grow. The coming of E-commerce provided a solution to this existing problem (Laudon & Carol, p. People are able to share movies, ideas, advertise their products, talk about their experiences, and meet new friends, etcetera. Classmate is yet another social networking platform which has been launched recently but is widely accepted and used by so many people (Gbemisola, p.

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