Even though Levi's brand image is quite strong, it cannot sustain its brand image any longer as a result of neglected fashion movements. Levi has to come up with new strategies to rise above its competitors that contain released new fashion movements and good deal products to the clothing market. Its main competitors including Lee, Wrangler, Pepe Jeans, Spykar have also formed its quite strong and rigid brand images in the market by making their products at medium to low cost and keep on to gain obvious value in the industry. The clothing industry is currently a very founded industry with several challengers. The competitors is wearing offer virtually identical products, also they have got the same services that Levi can produce.