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Social Media Marketing in H & M Name University Social Media Marketing in H & M ABSTRACT This study explored social media as a marketing strategy in different cultural backgrounds. The contemporary business environment has provided increased connectivity between businesses and their consumers. The role of social media has even broadened revolutionising the concept of traditional marketing strategies. For businesses to have a competitive edge they must utilise social media platform to get insight into consumer behaviour and attempt to influence their purchasing decisions. The two-way communication provided by the web 2.0 allows for the generation of user content from both ends. This allows consumers to express their needs and expectations and advertisers and marketers to appeal to the consumers. Although social media has been studied widely concerning business marketing strategy the studies have explored the domestic perspective without much focus on the effectiveness of social media in marketing 1 2 3 4 5 A11 The company integrates all cultures in its products and advertisements. A12 Cultural differences result in non-effective social media marketing? Score: 1 = strongly disagree 2 = Disagree 3 = Neither Agree nor Disagree 4 = Agree 5 = Strongly Agree A13 Should additional content be put in place to make the social media marketing more successful in your country? Yes[ ]No[ ] To what extent do you agree with the following statements? No. Statement 1 2 3 4 5 A14 Satisfied with how H&M includes your culture in the social media marketing? A15 Rating of the H&M Company concerning its performance in the social media marketing? A16 Language used by the social media marketing team is understandable in your country Score: 1 =very Poor 2=Poor 3=Fair 4= Good 5=Very good A17 Does cultural insensitivity affect your preference for the product? Yes[ ]No[ ] [...]

Order Description:

questionnaire to be filled from nearly 200 persons from H&M social media users the last page of instruction: the findings should be clearly , correctly and briefly described 3 thousand words. (Remaining 3 thousand , add few relevent information on the above pages where i have mentioned) INSTRUCTIONS ON THE LAST PAGES

Subject Area: Marketing

Document Type: Content Writing

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $145

Words 3025

Pages 11

Completed in 15 days

Expert Adam T

Client Review

Thanks writer for great support. You are so cooperative. I am impressed with your work as well. You did great job

Positive
08.31.2017

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Subject of the project is Marketing   Type of the project is Content Writing

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