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Get Happy Superbowl Commercial (Example)

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Student's name Professor's name Course Title Date VW Superbowl Advert 2013 Analysis Overall purpose The purpose of the ad is to relieve the people from the Monday feeling. The ad begins with a narrative of the normal Monday boring routine for the office workers. The ad supports that the office staff only needed to “Get Happy” and a Volkswagen drive gives them happiness. Intention and Creativity According to me the commercial uses the beige theme to give the image of a boring office on a Monday. This is the common feeling for most office workers on every Monday morning. The creative intent was to show how the Jamaican patois and culture can be fused into the American culture to show how a bright red Volkswagen Beetle can change the mood of a dull boring day in the office. different cultures. Therefore having a test is a great idea to avoid being offensive and disrespecting any given culture. My recommendation to intercultural consultants is to ensure that the market and cultural research is done for the audiences. They should have enough knowledge of the cultural demands of every character in an advert before airing anything controversial on Television or social media. Works Cited Hartmann Wesley R. and Daniel Klapper. "Do Superbowl Ads Affect Brand Share?." SSRN Electronic Journal 2014 Elsevier BV doi:10.2139/ssrn.2385058. Horovitz Bruce. "Inside The Making Of VW's Super Bowl Ad." USA TODAY 2017 www.usatoday.com Phipps Alison. "Intercultural Ethics: Questions Of Methods In Language And Intercultural Communication." Language And Intercultural Communication vol 13 no. 1 2013 pp. 10-26. Informa UK Limited doi:10.1080/14708477.2012.748787. "Super Bowl: Average Price Of 30 Second Advert Costs $3.5 Million." Telegraph.Co.Uk 2017 http://www.telegraph.co.uk/sport/othersports/americanfootball/9047918/Super-Bowl-average-price-of-30-second-advert-costs-3.5-million.html. [...]

Order Description:

Instructions are in the screen shot provided, need tomarrow asasp. Need this paper tomarrow august 15 asap.

Subject Area: Communications

Document Type: Paraphrasing

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $20

Words 550

Pages 2

Completed in 1 day

Expert ProfRose

Client Review

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08.16.2017

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