The concept of marketing mix is very important in business plus more specifically in marketing. The components of marketing mix are the primary strategic constituents of a marketing plan. In cases like this, the idea of marketing mix consists of the price, product, place, and promotion. On this basis, the aspect of place represents the country of origin of the product that is being marketed. Through this mix, the offer provided to the clients can be changed by changing the elements of the mix. An example here is where the give attention to promotion is increased while reducing the price of the product in order to increase sales. This idea of marketing mix will be addressed in this study by looking at the case of Renault research study (McDaniel and Gates 1998: 3).
McDonald's is the most significant string of hamburgers fast food restaurant on earth. The business's headquarter near Oak brook, U. S and lllinois. It portion more than 58000 customers daily in the world. Moreover McDonald's is run by either a franchisee or the corporation itself.
The company was founded in 1940 as restaurant by two brothers Richard and Maurice in San Bernardino, California. It found in 119 countries and Company also manages over 31, 000 restaurants in the worldwide and also using the more than 1. 5 million people in the world. Company start the divesting itself of other string and it experienced acquired through the 1990s. The business start the Drive-Thru to get the orders easily and it first presented in Arizona in 1975 for following the business lead in other fast food chains. Other more change in company is starting the McCafe.