How American Airlines Gained a Competitive Advantage through ICT Name Institution Affiliation Abstract By the year 1998 there was Website hosting from most airlines so that they could pass information to their customers account building explicit construction and withholding. Their interactions with the customers have enabled the company in building relationship-marketing strategies and frequent flyer systems. One of the major enterprises that did this practice was American Airline. Website hosting and ICT Incorporation helped the American Airline to launch a new communication and purchasing channel; this reduced the cost and power of traditional intermediaries (Mihalic & Buhalis 2013).This case study discusses how Information Technology significantly shaped and revolutionized the American Airlines since its incorporation. Introduction It is evident that and be on a competitive edge. References Ashari H. A. Heidari M. & Parvaresh S. (2014). Improving SMTEs’ business performance through the strategic use of information communication technology: ICT and tourism challenges and opportunities. International Journal of Academic Research in Accounting Finance and Management Sciences 4(3) 1-20. Deng Z. Lu Y. Wei K. K. & Zhang J. (2010). Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China. International journal of information management 30(4) 289-300. Mihalic T. & Buhalis D. (2013). ICT as a new competitive advantage factor-Case of small transitional hotel sector. Economic and Business Review for Central and South-Eastern Europe 15(1) 33. Morrison S. & Winston C. (2010). The evolution of the airline industry. Brookings Institution Press. [...]
or each Case Study assignment, conduct in-depth research on the topic using a minimum of two primary sources outside of the course textbook as references. Compose your data for the Case Study assignment as a scholarly paper using APA style. Save your data with a filename with a ".docx" file extension. Include the following data in your document: Title Page Page Header Body of paper, two-three pages of double-spaced text In-text citations, as appropriate Reference List Businesses are always striving to "win," as the course textbook points out in Chapter 1. One highly competitive marketplace is that of the commercial airline industry. Written Assignment: Choose a Part 121 air carrier (such as American, Delta, Southwest, etc.) and provide data that shows how that enterprise has successfully employed competitive advantage obtained through the utilization of information technology to win and keep loyal customers or operate more efficiently in the reservations, maintenance, or operations departments. You may provide a historical example that would be found going back several decades. Learning from the past is a great way to succeed in the future.