Consumer behaviour analysis is dependant on consumer buying behavior, with the consumer participating in the three specific roles of users, payer and buyer. Consumer behavior is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, cultural anthropology and economics. It endeavors to understand the customer decision making process, both separately and in communities. It studies characteristics of specific consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also will try to assess affects on the buyer from groups such as family, friends, research groups, and contemporary society generally.
WHAT IS CONSUMER Behavior?
Executive summary This marketing research report is approximately the technique of French fries Hut intended for entering a new market. This research comes with the preferences of the consumers for likely to any fast-food restaurant and particularly to our. We gathered primary info from persons for our research. Whilst we were making our set of questions we concentrated mainly about questions that showed the preference from the fast-food customers.Especially when we all talk about meals quality, value, services, home, etc We got the questionnaires filled by 28 persons from our human population. They discovered the customer survey nice and simple we really may analyze all their answers. The population for each of our research includes students of The IUC College and people from all over the country. We made the bond through a few websites. This analysis helped us to come out with fresh ideas regarding the future sales and profitability and..