In global terms, performance management serves as a a process which allows a global company or multinational venture (MNE) to evaluate and constantly improve individual and corporate and business performance in relation to pre-set goals and targets. Furthermore, performance appraisals are considered to be always a key human resource management (HRM) activity of performance management and can affect the execution of business strategy in a company. According to Milliman et al. (2002, p. 106) the goal of performance appraisals is to 'identify specific advantages and weaknesses, evaluate training needs, plan future development, and provide motivation through providing as a basis for prize and career responses'.
Astro All Asia Networks is a Malaysia's leading cross-media group with relevance existence in DTH (Direct-To-Home) Tv set services, commercial radio and Tv set programming. The group includes of seven different set ups which includes MEASAT Broadcasting Network Systems (MBNS) or also known as Astro Television set, Astro Entertainment Network (AEN), Airtime Management & Television set Development Sdn Bhd (AMP) radio sites, Tayangan Unggul Sdn Bhd (TUSB), Astro Shaw Sdn Bhd, Measat Magazines Sdn Bhd and Digital Five Sdn Bhd. Astro is owned by Binariang Sdn. Bhd. with 85% talk about and the rest of the 15% is held by Khazanah Berhad. In this study, we will need MBNS as the primary organizational where sports activities marketing is based on this framework. MBNS was set up in 1996 with 22 stations broadcasted on air.
This is an activity where people exchange information, thoughts and meanings through verbal and non-verbal text messages - this is face to face communication. This is not particularly what is actually said, but how this is said and the non-verbal announcements sent through tone of voice, cosmetic expressions, gestures and body gestures. Interpersonal Communication have many uses for example
Give and acquire information
Form contacts and maintain relationships
Give and acquire emotional support
Anticipate and forecast behaviour
Express personal needs and understand these of others
Although no communication may be expected, an observer can work out a lot from just observing a dialog happen by taking into account their facial expressions, emotional point out or posture. These are all types of non-verbal communication.
