THE ROLE OF SOCIAL MEDIA MARKETING IN BUSINESS

Improved consumer response. Communication and brand image. Competition. Outsourcing human resources. Finding key influencers. In todays’ economy, firms are formulating strategies after understanding the customers tastes, preferences, demands and latest trends adopted by its customers through the social media. Social media marketing has a greater impact in business as companies with websites have a better competitive edge than others. Along having the website, the social media platforms provide opportunity for the firms attract attention of the potential customers as well as building a product image and reputation of the company. With the social medial platforms, the companies are able to create, build and interact with their customers online as well as involving them to give out their views on the showcased products.

This paper explains the role of social media marketing in business and how it affects company’s growth and performance (Pacauskas et al. The medial platforms provide valuable data on other industries trends, customer opinions and preferences. With social medial platforms, businesses are able to provide and receive feedback from customers which enables the firms to get more understanding of their potential customers. The customers are able to give their insights on what the firms offers in a timely manner. The platforms like Twitter and LinkedIn give customers a convenient and accessible way to express their views on how they feel about the products of the company. This gives the opportunity for businesses to be able to view the complains and opinions from the customers and assure them improvement on the raised issues.

Social media marketing has contributed to stiff competition among businesses, almost every firm uses social media platform to market its products and services to its potential customers. A firm needs to do a follow up on competitor’s marketing strategies on the social media platforms and how they engage with their customers. In todays’ competitive business world, most of the business are taking advantage of the social media platforms to capitalize on its benefits by generating online traffic in order to increase sales. The online traffic helps to direct customers to the website of the company and also increases the chances of having a high-ranked search engine. A company need to use more digital social marketing strategies which can provide customers with best solutions to the complains in order to remain and stay ahead of its competitors and thrive in the market (Venciute, 2018).

The businesses share their latest brands online and link or associate with them to become latest trends which boosts the sales of the company. Finding the best influencer will impact a lot on the pitches and the marketing messages send as brand image of the company is boosted. Also, a firm may associate itself with the best bloggers with large number of followers to write blog articles and create adds related to their product, a single sharing of the content and mention of their brand will impact a lot on company sales and brand image (Youn & Jin, 2017). Cost effectiveness. Social media marketing is best efficient way to promote businesses that operates on fixed budget as managing the accounts and the marketing campaigns are affordable.

Effective way of marketing. The nature of some social media platforms such as Facebook, Pinterest and Twitter attracts a lot of followers and this offers a better approach and a platform to carry out marketing campaigns. Firms can creatively use the platforms to implement their marketing campaigns and promote their products and services without interfering with their customers. The company may use targeted ads which are a less expensive to market and showcase their products. The ads may target a specific group in terms of gender, age group or a job title to maximize the chances of reaching a high number of customers. References Achen, R. M. Measuring social media marketing: moving towards a relationship-marketing approach.  Managing Sport & Leisure, 22(1), 33–53. Buratti, N.

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