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Understanding and Capturing Customer Value
* WHAT IS PRICE? DISCUSS FACTORS MARKETERS MUST CONSIDER WHEN SETTING PRICE *
- It is a requirement to cite your textbook and at least two references.
- full page of writing with the proper reference page and writing text referenced.
- Principles of Marketing - 15th Edition
Author: Philip Kotler; Gary Armstrong
Publisher: Pearson Education.
Edition: 15th, Fifteenth Year: 2013