Name Professor Course Date Summary and Response for “The Linguistics of Social Media: Communication of Emotions and Values in Sport” Summary Lee and Kahle explores the mechanism of how values and emotions are portrayed and conveyed through social media activity of sports organizations and apparel brands in their research entitled The Linguistics of Social Media: Communication of Emotions and Values in Sport. They believed that social media has a power to impact an organizations marketing strategies through its linguistics and connect with their fanbase better by using the proper social value words that will emphasize their core philosophies (Lee & Kahle 201). They assert that the consistency of the delivered messages through social media ensures that marketing efforts are as efficient and effective as possible. The research acknowledges the assumption that consumers buy product from order to more effectively promote and avoid misleading the consumers with various misrepresentations of the brand. Language in this case plays the role of image creation for maintaining the brand identity through social media. Through the case studies it became more evident that it is possible to determine the values and emotion of the company through linguistic analysis. It also became a potential means to interact and resonate with the community. The research’s proposition that the emotional value that companies display through their social media posts can create deep connections with the consumers provides the connection that links consumer behavior and product placement. Works Cited Lee Christopher and Lynn Kahle. “The Linguistics of Social Media: Communication of Emotions and Values in Sport.” Sport Marketing Quarterly vol. 25 no. 4 2014 pp. 201-211. West Virginia University. [...]
To begin with this is an exercise that has some relationship to things that you will be doing next semester as well as now. It is called a: "Literature Review" and is a part of what we call "Meta-research" which refers to a kind of reserach that uses a comparative study of existing data to find patterns and similarities in data that are not apparent in single research instances. So, the Literature Review requires you to read and become knowledgeable about a certain part of scientific study called "Social Media and Communication" I provide you with a number of papers to work with, you will need at least 4-6 of them for this project. When your reading is complete, think about the information you have and make sure it is complete enough to make some thoughtful responses about the information you now have. That response has an important place in the essay/project you are doing. Study the format of the Outline before you begin to write, think about what goes where, and why. You don't have time to make guesses that are wrong, if you have a question, find me and ask it. For this reason alone you want to stay ahead of the deadline.