Public Relations Media Plan (Example)

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Students Name and Numbers Contact person and contact details Submitted to: Details of person/organization to whom the person is being submitted: Date: Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 BACKGROUND 5 COMMUNICATION PLAN 7 COMMUNICATION PROBLEMS 7 CAMPAIGN GOAL 8 TARGET AUDIENCE/PUBLIC/MARKETS 9 STRATEGIES & TACTICS 10 Strategy 1 11 Tactic 1 11 Evaluation 11 Strategy 2 11 Tactic 2 12 Evaluation 12 Target Media 12 Key Messages 14 JUSTIFICATION AND ISSUES FOR CONSIDERATION 15 Target Media 15 Key Messages 16 Strategies and Tactics 17 Media Release 18 Issues for Consideration 19 EVALUATION 20 CALENDAR 21 REFERENCES 23 APPENDIX 24 EXECUTIVE SUMMARY This summary is able to enlighten how the media campaign is strategized to attract media coverage towards ensuring that the company Infamous Quests game attains the desired attention. The new game Roehm to Ruin release date would be November 2017 in which the target clients would get bringing the copies back for general purchase. If you want to place orders simply follow us on Twitter or Facebook where we would announce our copies for general purchase. Is Roehm to Ruin DRM free? Absolutely yes! You can purchase the game through the company’s website which is handled by the Humble Store or you just buy from our online vendors including GOG Steam and Humble. You can visit our homepage for more details on our vendors. What are your payment options? Most of our vendors use Credit Cards and Paypal for online payments. However there are other payment options which depend on the vendor. What engine do you use to create the game? We use Adventure Game Studio an engine used for creating adventure games and RPG’s. The company has used the engine for other games and we find it ideal for our new game “Roehm to Ruin”. [...]

Order Description:

You will create a campaign to attract media coverage for [Infamous Quests] to promote their new game title [Roehm to Ruin]. This campaign is focused specifically on obtaining media coverage and the focus of your efforts needs to be on appropriate strategies and ideas to attract media coverage. Further details, please read the Client Brief Also, please follow exact instruction of PR report template [ attached] Minimum references should be around 10-15. Please be aware as this will be a huge assignment to complete.