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Reasoned Action Theory & Elaboration Likelihood Model (Example)

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Theory Definition Pros/Cons Attitude or Identity based Theory? It’s Goal for Persuasion It’s different from other theories because… Reasoned Action Theory (RAT) - refers to the prediction that behavioral change is caused by two main factors including our there are two level of elaboration when one encounter persuasive message that influence their attitudes unlike other models which are based on behavioral social change. COM 471: Persuasion B Term Summer 2017 University of Washington Theory Comparison Chart [...]

Order Description:

For the persuasion model comparison paper , you will be asked to apply two of the persuasive theories stated in title. Connect to a real-world communication act or artifact (e.g., any campaign is a great place to start, however we can work on ideas.) 3-4 PGS DOUBLE SPACED APA FORMAT The paper should: a) effectively describe 2 theories of persuasion; b) describe a communication act; c) apply the persuasive theories specified; d) identify which theory is better used for this communication act; e) evaluate the communication act or artifact on its persuasive effect (use the theories you have selected to guide you in this discussion). The purpose of this paper is to attempt to anchor theoretical concepts with real-world communication situations and examples, to determine the situational accuracy of such theories. See chart attached Need to be completed by Sunday 7/30 at 6 PM Pacific stand time

Subject Area: Communications

Document Type: Reports

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $15

Words 550

Pages 2

Completed in 13 days

Expert DRSUCCESS2

Client Review

Almost perfect

Positive
08.10.2017

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