How can I earn money with StudyBay? Top writers
Order Assignment
This order has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 professional writers. Hire your writer directly, without overpaying for agencies and affiliates! Check price for your assignment
12 total offers received. Writer hired: GladysSam

Ryanair airline case study and strategic analysis

Using the associated case study, you are invited to assess whether their strategy in the short haul sector is sustainable, and where future growth may come from. Topic: Ryanair, headquartered in Dublin, Ireland, was the first of the European budget airlines, being modelled on the US carrier Southwest Airlines, and has enjoyed tremendous success under its current CEO, Michael O’Leary. It has kept to the short haul sector of the European market since its deregulation in 1997, with limited routes to North Africa, and with its low cost business model has created a sector for other competitors to enter. In October 2006, as part of a strategic review, Ryanair launched a bid for Aer Lingus, another Irish airline. However, industry regulation kept them from succeeding, although they retained their share until Aer Lingus was taken over by IAG in 2015. Whilst the sector has become more competitive, Ryanair has continued to generate profits, more recently through a more focussed approach to customer service and extending into the business traveller sector. However, a strategy of market penetration has its limits, and Ryanair may need to secure new revenue streams for the future.
Using the associated case study, you are invited to assess whether their strategy in the short haul sector is sustainable, and where future growth may come from. Topic: Ryanair, headquartered in Dublin, Ireland, was the first of the European budget airlines, being modelled on the US carrier Southwest Airlines, and has enjoyed tremendous success under its current CEO, Michael O’Leary.
Related Materials
Assignment ID
21725
Discipline
Type
CREATED ON
April 15, 2016
COMPLETED ON
April 16, 2016
Price
$30
This order has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 professional writers. Hire your writer directly, without overpaying for agencies and affiliates!
Check price for your Reports
Latest reviews for GladysSam
baojesstran9824
December 5, 2016
baojesstran9824
Excellent writer!
sgill304
December 4, 2016
sgill304
I absolute love your writings. Thank you so very much, I will be including you in my next orders to come
a.stanar32
December 4, 2016
a.stanar32
Writes very well!