The company started conducting business in India in the year 1991 by way of a distributor. Following the business lead of Hindustan Unilever, it launched its first product, a hair shampoo called the Garnier Ultra Doux. Recently, it was set up as L'Oreal India under the L'Oreal group. Today it rates second in the global beauty products group in India. L'Oreal's approach stands out to be mostly aggressive weighed against its competitors. The most recent step of the L'Oreal group is the new high-tech professional unit in Pune. It companies many types of hair care, locks color and skincare products to meet the growing demand. It is one of the first plants to apply L'Oreal's newest GHP (Good Health Practices). The executives of L'Oreal thought that the combination of small cost and natural ingredients will be a good match for the Indian market.