ASSIGNMENT ID
211796
SUBJECT AREA Marketing
DOCUMENT TYPE Essay
CREATED ON 15th July 2017
COMPLETED ON 17th July 2017
PRICE
$30
18 OFFERS RECEIVED.
Expert hired: Academica

Understanding Marketing and Customer Relationships

Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. Assignment Steps Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image Scenario: You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. Develop a 1,050-word response to the following using the scenario above: Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer. Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How? Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning. Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library. Format your paper consistent with APA guidelines.
This project has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 project experts. Hire your expert directly, without overpaying for agencies and affiliates!
Check the price for your project

See other similar orders

Studybay assignment progress timeline

Studybay is a freelance platform where you can order a Understanding Marketing and Customer Relationships paper, written from scratch by professors and tutors.
15 July 2017
User created a project for Marketing
15 July 2017
18 experts responded
15 July 2017
User contacted expert Academica
15 July 2017
User hired expert Academica who offered a price of $30 for the project and has experience doing similar projects
17 July 2017
The expert completed the project Understanding Marketing and Customer Relationships for 2 days, meeting the deadline
17 July 2017
User accepted the project right away and completed the payment
17 July 2017
User left a positive review

Other projects in this subject area

Random blog posts

Frankenstein and the epistolary novel form essay cases
Q: "Examine the effect of the epistolary sort of writing over the novel Frankenstein. Do you think the epistolary story form of publishing are an effective form of telling the story? How exactly does the epistolary form impact plot advancement and figure development? "Mary Shelly, the author in the novel Frankenstein, writes Frankenstein in epistolary form which can be an effective way of integrating you into the story, introducing article writer bias [character development], and furthering the theme of communication.The epistolary type of writing allows the reader to feel as if they are really receiving a proper account with the story. This sort of writing the actual reader feel as if the character is usually writing to them. The plot seems more practical and more suspenseful due to the narrator not being away from the story and so the reader is usually are not provided an outside point of view. Through the use of letter's to tell..