Watkins limited Strategic Management

com. Also,the company aims to produce competent and disciplined soldiers with leadership skills who can add value to the US military. The mission of the organization is to equip combatants with the necessary critical thinking, leadership and combat skills which are necessary to produce a more effective armed forces. The vision of the organization is to train soldiers with leadership skills in the diverse areas that they operate in. Moreover, the organization espouses values whose objective is to help the trainees have superb interpersonal and leadership skills. To improve its performance and expand , Watkins needs to execute change regarding its recruitment policy,consider a diversification strategy and compete in the international markets. This plan will be executed though working closely with staff members and introducing change based on a top-down communication strategy where leaders will initiate and sustain change.

Some of the financials in this report include ROI (Return On Investments) and Cost-Benefit Analysis. Discussion of Vision, Mission And Values Statement The mission of the organization reads that ”the mission of Watkins Limited is to train soldiers in critical functions skills, develop skillful leaders who can be able to represent the military and as a result increase the Federal and state operational readiness in the military Force. ” On the other hand, the vision of the organization is “to produce functional training and development of skillful leaders who are well disciplined and competent in their professional fields. Research indicates that Porter’s Five Forces analysis and SWOT have the potential of eliciting any shortcomings that occur in companies and improving advantages.

Also,the SWOT analysis is useful in understanding a business better, helps capitalize on opportunities, is vital in taking advantage of organizational strengths, is essential in deterring threats and addresses organizational weaknesses (Speth,2015). Swot Analysis Of Watkins Limited Strengths The company has the capacity to equip soldiers with a diverse set of skills using a multidimensional training approach. The company is capable of both group-based and individual-based training in battlefield skills. The company imparts leaderships skills as well as combat skills on its trainees. The extreme reliance on high-performing staff means that the business is at the mercy of its employees. Plan For Maintaining a Competitive Advantage For Watkins limited to maintain a competitive advantage over its rivals, it will have to make several adjustments to its operations regarding strategic management (Lake,2012).

Watkins limited is an organization that specializes in offering private services in the training of soldiers. The goal of the business is to develop soldiers who are not only trained for combat but also responsible characters with a broad skill set including leadership skills and a value system that involves respect for human rights. One of the chief aims of the organization is to enhance the capacity of the military force to respond to both external and internal threats including war, terror and natural disasters. Some of the advantages the organization is likely to enjoy include diversification of business risks, the lowering of costs and the acquisition of access to new customers. Moreover, relocating branches of the business to different countries, otherwise known as off shoring, is likely to reduce the operational costs of the business.

Cost advantages are crucial when competing in the international markets. However, competing in the international markets will Los present the organization with several challenges including political risk- this is about the possibility of government interference with a business, or lack of political stability, that could present the organization with operational difficulties. Also, there is the risk of a particular market’s economic policies and conditions, currency exchange rates and property rights protections negatively impacting a company’s operations within a particular market. Also, effective communication channels will be used t communicate the benefits of this strategic plan and to calm any anxiety among employees arising from the strategy. Also, a vital step in the execution of this strategy includes the use of top-down-approach to ensure that the organization’s management communicates the changes down to the employees considering that this is a hierarchical organization (Daft,2014).