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Marketing Plan - Based on Case Study

The purpose of this 3000 word report is to prepare an outline marketing plan for the case study that is attached, The marketing plan should focus on customer attitudes/trends and market growth, segmentation and positioning should also be focused on within within the plan. The plan should adopt the following format, Title Page Executive Summary Contents page Background/ introduction to marketing planning report External Analysis Micro Analysis SWOT including strategic imperatives and principle assumptions underlyingthe plan Marketing Objectives & Strategy: Present 3/4 marketing plan objectives. Discuss target customers, markets etc. You can use other models from the module to present your strategy in this section e.g.AnsoffsMatrix. Positioning statement. Marketing Mix - the plan in detail Implementation, budgets and controls Conclusions & recommendations References Appendices (if applicable) Please see the attached document for the case study and further details,
The purpose of this 3000 word report is to prepare an outline marketing plan for the case study that is attached, The marketing plan should focus on customer attitudes/trends and market growth, segmentation and positioning should also be focused on within within the plan.
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Assignment ID
20646
Discipline
Type
CREATED ON
April 8, 2016
COMPLETED ON
April 9, 2016
Price
$30
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