Keywords: cadbury competitive advantage 5. What's there relating to this company's strategy that can lead to sustainable competitive gain? The pursuing are several strategies that Cadbury possessed used to bet and find Adam's into its confectionery business. Cadbury acquired created a dedicated M & A team, which is under Stitzer's strategy group, at corporate headquarters to displace autonomous and dispersed work by local businesses. Besides that, Cadbury Schweppes earned nearly 100 professionals from divisions across the world to Waldorf Astoria Hotel in New York City for a bi weekly workshop to refine the model and build commitment to the deal and the organized synergy numbers.