Air Mauritius, facing fierce competition and therefore constantly is aimed at acquiring new customers as well as strengthening its existing customer bottom part. Promotional efforts made in that direction derive from promotion schemes of differing natures that are conducted by the aviation company. Promotional campaigns of Air Mauritius goal primarily leisure tourism, further supplemented but on a minor basis, by business travel and leisure as well, both which are strengthened by the tourist leisure destinations and the business facilities of the united states respectively.
Corporate communication is becoming an increasingly important purpose in business organizations. Yet little has been released on the role and function of communication professionals.
LORD RAMA AS MARYADA PURSHOTTAM- A Head IN Battle AND Tranquility, AS NARRATED IN RAMAYANA
Israelmore Ayivor has said, "True market leaders are like statues, whether it rains or it shines, they never bend their necks to look backwards! They never try to escape from issues!" Lord Rama is one such leader who's also known to be the avatar, incarnation of Lord Vishnu. Swami Vivekananda has identified the immortal personality of lord Rama in these words, "Rama, the old idol of the heroic age groups, the embodiment of truth, of morality, the ideal son, the ideal husband, and most importantly, the ideal king, this Rama has been offered by the great sage, Valmiki".  Shri Ramchandra displays exceptional characteristics of religious behavior and therefore is fondly referred to as 'maryada purushottam'.