Studybay uses cookies to ensure that we give you the best experience on our website. By continuing to use Studybay you accept our use of cookies view more on our Cookie Policy
DOCUMENT TYPE PowerPoint Presentation
CREATED ON 14th June 2017
COMPLETED ON 15th June 2017
19 offers received.
Expert hired: elvice1writer

Solving the Problem: Five-Step Marketing Research Approach Presentation

Purpose of Assignment The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma. Assignment Steps Resources: Marketing: Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-92; Ch. 8: pg. 207-227; Ch. 9: pg. 242-257; Week 2 video Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement. Create a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation with speaker's notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing. Address the following in your role as marketing manager: Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem's solution. Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario. Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research. What are the pros and cons of each? Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest. Explain how differentiation will help position the organization. Cite a minimum of two peer-reviewed sources with one being from the textbook or the University Library. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
Purpose of Assignment The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma. Assignment Steps Resources: Marketing: Ch. 2: pg.
Show More
This project has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 project experts. Hire your expert directly, without overpaying for agencies and affiliates!
Check the price for your project

See other similar orders

The negative effect of social media or social networking sites on one's mental health
Hello, I want a classic five paragraph essay on this topic "The negative effect of social media or social networking sites on one's mental health". You only need to use 2 sources and I will provide you with great sources. (I have already done research on this) The essay has to be in MLA. The teacher is really grading us on quality of writing, clear main point, focus..
English Language
role of architect in public space and the role they play in the day to day living habits of society
I need 2 or 3 of the scholarly texts to be recent within the 5 years and then the essay also updated to suit some of the research paper but not all of it I need additional texts in there texts and actual examples of public spaces that worked well and ones they didnt. the essay Starts off a little bit in the older days but I want it ending with how its changed and what Its like..
Research Paper
A summary report of the scholarly activity including who, what, where, when, and take home points
Scholarly Activity Summary This document describes the scholarly activity in three or four paragraphs. Instructions: Read each section and fill it out using the instructions. Once you have completed the section, erase the instructions that appear in italics. Overview This section consists of a single paragraph that succinctly describes the scholarly..
This composition will require you to respond to the ideas of another writer or respectable newspaper.
Requirements: 4-5 double-spaced pages; Cambria or Times New Roman; 12-point font; MLA formatting (or another, but be consistent) The Second Composition has two parts: a first and a second draft (due June 19th). You will be expected to revise beyond my suggestions for the second submission. Although the final grade will be determined by your second draft, if..
English Language
Was the Stop without Individualized Suspicion Reasonable?”
Case Study Guidelines: Complete a case analysis on this week's assigned case and answer the questions at the end of the case study. The case questions will focus you on the issues. Adhere to the following guidelines and ensure that the end result should be four sections: 1. Summary of the existing facts. 2. Issues/Problem Identification. 3. Analysis/Evaluation...
Case Study
Life from perspective of behavioral and social cognitive theories
This assignment requires you to engage in critical thinking. It MUST also demonstrate your understanding of the psychology concepts, research principles and concepts and vocabulary of the profession of psychology by INTEGRATING them into your writing. Finally, the assignment must be a minimum of 1000 words. Assignment: Make use of the following topic and..
Analysis of No Child Left Behind with a Proposal for Ideal Education Legislation
12-15 page research design proposal on a topic relevant to the discipline of either political science or international affairs. For our purposes, the paper will serve as a systematic plan for an original academic research project. Data collection and analysis are not expected but you will be required to devise a study for which data could be plausibly collected..
Research Paper
Business Portfolio Country India MUST BE COMPLETED IN 11 HOURS
Word document will be provided with all the instructions and sections to do so complete all of them the Country will be India MUST BE COMPLETED IN 11 Hours Should be done in Word All the instructions will be provided It will be more pages then whats asked depending on the sections
Research Paper
advantages and the disadvantages of browsing vs. reading
 The main idea is clearly established and fully developed with specific details and examples.  Organization is notably logical and coherent.  Focus is consistently maintained.  Vocabulary and sentence structure are varied and effective.  Errors in sentence structure, usage, and mechanics are few and insignificant. o Determine the purpose of writing..
PLEASE NOTE I NEED TO DO A RE-SUBMISSION OF WORK DONE FOLLOWING BELOW ASSESSMENT GUIDELINES: Choose a patient from your clinical experience. Discuss and justify the approaches taken by the anaesthetic, surgical and post anaesthetic care teams in delivering the care and treatment to your patient, from their admission into the theatre suite until their handover..
Other types
Arranged Marriages Get a Little Reschuffling by Lizette Alvarez
(1) After reading the essay, develop an argument FOR or AGAINST arranged marriages. (Yes, you must pick a side.) (2) The only outside source needed is the article written by Alvarez. Plan to cite direct quotes from this article using in-text citations, signal phrases, and a Reference page - all in APA format. (3) Use an APA title page, Abstract, main body of writing,..
English Language
Assignment 2: Discussion—Exploring Social Problems and Policies
Welcome to the discussion for module 1. This week, we will discuss social problems and policies. These problems include poverty, crime, unemployment, violence, dependence on the welfare state, restriction of religious, human, and civil rights, and other issues. This discussion calls for you to identify the social factors that contribute to the problem...
The Global Financial Crisis and the Efficient Market Hypothesis: What Have We Learned?
Question #3: What are the implications for corporate financial managers of the EMH as articulated and defended by the author? Frame you answer around implications for issues such as capital raising, dividend payouts, capital expenditures, managerial incentives, and firm performance.
Human Resource Information Systems - Privacy, Security & Confidentiality
Write a 20 page topical paper (Times New Roman, 12 point font, double spaced, 1" margins) 20 resources must be cited - must be recent relevant research on HRIS Privacy, Security & Confidentiality, the responsibilities a company has to safeguard its' HRIS, the information the system contains and the issues around employees personal information. Topic must..
Research Paper
How does the depiction of slavery in Colin Whitehead's novel The Underground Railroad
How does the depiction of slavery in Colin Whitehead's novel The Underground Railroad compare to other depictions that we have read this semester? Is it accurate or not? You must include at least three (3) instances and sources that we have read this semester in your argument: New York Burning, Fredrick Douglass, Harriet Jacobs, Solomon Northrup, or American..

Studybay assignment progress timeline

Studybay is a freelance platform where you can order a Solving the Problem: Five-Step Marketing Research Approach Presentation paper, written from scratch by professors and tutors.
14 June 2017
User created a project for Marketing
14 June 2017
19 experts responded
14 June 2017
User contacted expert elvice1writer
14 June 2017
User hired expert elvice1writer who offered a price of $30 for the project and has experience doing similar projects
15 June 2017
The expert completed the project Solving the Problem: Five-Step Marketing Research Approach Presentation for 1 day, meeting the deadline
15 June 2017
User accepted the project right away and completed the payment
15 June 2017
User left a positive review

Other projects in this subject area

Random blog posts

Analysis Of Mill's Harm Principle
In 1993, Canadian farmer Robert Latimer killed his extremely disabled child by adding her in his truck and running a tube from his exhaust into the cab. Latimer fully accepted his guilt and said that, by eliminating her, he freed her from her long-term pain credited to her severe form of cerebral palsy. His girl was a full quadriplegic and required numerous surgeries to keep her standard of living. She could not supply herself and was at constant pain despite painkillers she was..
John stuart
Modern culture
John stuart mill
Harm principle
Causes OF THIS Construction Defect
Construction defects are incredibly common and often arising or place in the engineering project, especially in the job which includes poor management or supervision in the development site. Building defect can be known as a problem in the building industry that might lead to the value of your building decrease eventually. For the question of "what is construction defect" there is no direct or brief answer or reason to answer fully the question of "what is construction defect"...
Construction defect
Research study
Construction project
Cross Linguistic Effect English Dialect Essay
The research area of the paper is a cross-linguistic affect or as otherwise known transfer. Specifically, I propose to look at orthographic transfer and its potential results on English native speakers' pronunciation of segmentals in German as their second terminology. The simple fact that orthography can affect second terms pronunciation is identified by many spanish teachers. Nevertheless, there is not enough research for such impact plus more research is needed..
English orthography
Writing systems
Foreign language
Marketing Evaluation Of Levi Strauss And Co Marketing Essay
Even though Levi's brand image is quite strong, it cannot sustain its brand image any longer as a result of neglected fashion movements. Levi has to come up with new strategies to rise above its competitors that contain released new fashion movements and good deal products to the clothing market. Its main competitors including Lee, Wrangler, Pepe Jeans, Spykar have also formed its quite strong and rigid brand images in the market by making their products at medium to low cost and..
Brand image
Levi strauss
Skinny jeans
Othello Jealousy Essay
We guess that you won’t deny that there’s nothing more evident in Shakespeare’s Othello, than jealousy. It feels like the tragedy «Othello» was born to portray jealousy and show what this powerful feeling did with the play’s two main characters: Othello and Lago. The feeling fully corrupts their lives and even destroys the lives of their closer pals. So, as you see we can’t pass jealousy by, it really deserves attention. That’s why you’re writing an othello jealousy essay. Othello..
Othello jealousy essay
The benefits and drawbacks of minimum wage
Minimum income is defined as the lowest income that is allowed by state and federal labor regulations. This wage applies mainly to the semi-skilled and unskilled staff in manufacturing vegetation and service market sectors. Or generally, the very least wage is the fact that artificial wage that the federal government imposes on the market to make sure that workers are paid. It really is imposed by the federal government mainly to protect the employees from exploitation. This..
Federal government
Minimum wage
The Differences in Internet Browsers
Internet BrowsersWe all believe about net browsers and what they are used for, but we all don't are very mindful the difference between certain web browsers such as Opera and stainless-. Some browsers work better intended for looking up points for study papers, then some are better if you need to get something that you aren't sure about.The First web browser was created in 1990 by Tim Berners-Lee. It was known as WorldWideWeb and was afterwards renamed Nexus. Three..
Number Users
Some Browsers
Arts Entertainment
Child Obesity and Steps to Prevent that Essay
Have you at any time stood within a line and noticed children with many overweight kids and considered, what could have been done to prevent this? It's a common view to see nowadays. Most children presently are barely able to take part in daily activities mainly because they have turn into so overweight. More and more youngsters are developing diseases as a result of their very own obesity that will cause severe problems in their life. The weight of a person often influences..
Disease Control
Centers Disease
Centers Disease Control
Control Prevention
Disease Control Prevention
Home Family
Self Improvement
Filipino Bureaucracy Dissertation
Filipino BureaucracyWe. A POLITICAL SYSTEM DEFINES ITS PAPERWORK:That the Filipino government provides consistently failed in satisfying the requires and developing expectations of the Filipino people is a simple fact rather than a understanding. What is widely perceived however , is that these kinds of failure of presidency is only as a result of inefficiency of its paperwork to produce and deliver community goods and services. To take the notion that the inefficiency..
Debt Payment
Goods Services
Produce Deliver
Their Particular
Essay regarding Corporate Elites
Corporate and business ElitesElitist theory keeps that the majority of personal power can be held by a relatively small , and wealthy population group, which reveal similar guidelines and pursuits. Most associates of this group are delivered into well-off families. Nearly all top frontrunners in the United States are derived from this happy group. The ability elite utilizes a variety of assets to determine public policy. These individuals usually hold top management positions..
Prentice Hall
Cahn 1995
Jersey Prentice
Jersey Prentice Hall
Stella Theodoulou
Self Improvement
Essay about Symbolism in Ethan By and House of The Mood
Symbolism is usually defined in Webster's Dictionary as a rendering of a strategy through icons or fundamental meanings of objects or perhaps qualities, at times abstract, sometimes more textual. Often times in literature a writer or poet person employs the notion and use of symbolism wherever one thing is used to relate to something more important in order to generate an emphasis or add a point with no slamming this in the face of the reader. It's a person's individual..
Ethan Frome
Self Improvement
Home Family
Professional Advancement Plan like a Behavioral Overall health Worker Essay
The specialist position I aim to get next is usually Behavioral Well being Worker. A Behavioral Health Worker in most cases will put into action specific university based behavioral plans, track measurable objectives, and communicate progress through notes, studies and oversight. As a standard overview Behavioral Health personnel perform these types of task while key jobs and responsibilities. Behavioral Wellness Worker as well provides behavior management support,..
Behavioral Health
Behavioral Plans
Children Perhaps
Children Perhaps Adolescents
Perhaps Adolescents
This Position
Home Family
Political Philosophy and Machiavelli Essay
Niccolo Machiavelli is best known for his highly controversial ideas about politics. Started writing about his political suggestions after the People from france invasion because of his aspire to reunite Italia after the show up of the republic. As a humanist, Machiavelli disagreed with the current religious based politics that have been set in place at that time.His humanist ideas allowed him to concentrate his political ideas in human potential and achievement rather..
Machiavelli Ideas
American Politics
Church State
Federal Government
Machiavelli Tips
Arts Entertainment
Self Improvement
The Fools in 12th Night Dissertation
The Fools of Twelfth NightIt is not unusual the fool can be a prominent physique and call and make an important contribution in creating the distress and the wit in an Elizabethan drama. In William Shakespeare's comedy, 12th Night, Feste the clown is not really the only deceive who is be subject to foolery. This individual and many other heroes combine their particular silly works and sensibilities to seep into other character types that either escape reality or live a dream...
12th night
William shakespeare
Shakespeare 12th
Shakespeare 12th night
Arts entertainment
Essay Common Factors Adding to Food Poisoning
Prevalent Factors Causing Food PoisoningFood poisoning can be defined as:"An acute (arising suddenly and of short duration) gastroenteritiscaused by the ingestion of food. " – poisoning is definitely characterized by the next symptoms:· Abdominal Pain· Diarrhoea· With or devoid of vomiting· With or without feverMajor difficulties with food poisoning occur in the young, the veryelderly and those with otherwise reduced immunological..
Food poisoning
Food beverage
Home family
City Outfitters Continuing Case Study Component 2: Creating a Business Composition
City outfitters: assignment#1- urban outfitters continuing case study part 2: creating a organization1 . Discover at least three difficulties when developing a business. Explain why they may beChallenges.One of many challenges to get started on up a brand new business is choosing the sort of business to start.Most of the time business begins with simple thought and challenges to truth. But before we allInvest on our idea to a new business we need to consider what kind organization..
Business start
Entertainment computer
Challenges started
Kind organization
Self improvement
Erikson's Psychosocial Levels and Implemented Children Essay
Troubles and Stages of Followed ChildrenErikson believed that individuals develop in psychosocial stages. He stressed developmental alter throughout the human being life span. In Erikson's theory, eight levels of development result even as go through the life time. Each level consists of a turmoil that must be faced. According to Erikson, this crisis is usually not a failure but a turning point. The greater an individual solves the entree successfully, the healthier..
Their life
This level
Inconsistent treatment
Stage expansion
Their lives
Self improvement
Home family
Arts entertainment
Statement of Emotions by Elizabeth Cady Stanton, and Young boys and girls by Alice Munro
Right from the start of recorded history ladies have experienced struggles and conflicts whenever they attempted to be in control of decisions that could change their very own lives. Males were the strong leaders and players, while girls were the homemakers. This division of labor in along with community triggered men having control over women's actions. Of all time there were outstanding women, like Susan B. Anthony or perhaps Cleopatra, who had been strong enough to..
Their decisions
Generate their
Generate their decisions
Gilman john
Their very
Self improvement
Arts entertainment
Article about Girls In Modern Society
The 19th century was an unfavorable period for women and woman's legal rights. It was a time in which world was dominated by males, where the main source of income inside the family and as well the final decisions in the house had been left to the man. Child rearing was often remaining to the women and women of your higher category were responsible for managing the maids and nurses who also took care of the kids. Today's modern 21st century can be described as tremendous advance..
Torvald nora
Final decisions
Home family
Self improvement
Hamlet Is included with Death Documents
Hamlet is full of death. The full plot revolves around the fatality of California king Hamlet, and death is what drives the play forward. Hamlet is surrounded by death and struggles with dealing with it. Before the tragic ending Hamlet loses his father to murder wonderful love to crazed suicide, along with murdering Polonius him self. Shakespeare uses Hamlet's asking yourself of his own mortality and anxiety about death for connecting with the human being problem: that..
Hamlet hamlet
Play this
Self improvement
Arts entertainment
Sports and fitness