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business statistic in soft drink company

Taste Test Challenge: Make it Real!Photo: BrandChannel.comThe purpose of this assignment is to contextualize what we do in QUME 232 within a typical real world situation. Beverage companies are fond of pitting their products against competing brands in blind tasting scenarios. The purpose of this assignment is to suggest ways in which this testing process could yield meaningful results. Factors to be considered include, but are not limited, to:1.Appropriate sample size(s), relative to your entire target market(s).2.Demographic considerations: income level, educational level, ethnicity.3.Age / gender considerations across your target market.4.Regional variations across your entire target market(s).5.How can you measure the factors you have identified and how can you gather relevant data?6.How can you process the data to provide meaningful information for decision-making? Think of some theories and techniques we have looked at in QUME 232.7.How will you present this information to beverage company senior management?8.You can possibly think of other items not included above.
Taste Test Challenge: Make it Real!Photo: BrandChannel.comThe purpose of this assignment is to contextualize what we do in QUME 232 within a typical real world situation. Beverage companies are fond of pitting their products against competing brands in blind tasting scenarios. The purpose of this assignment is to suggest ways in which this testing process could yield meaningful results.
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Assignment ID
19351
Discipline
CREATED ON
March 30, 2016
COMPLETED ON
April 1, 2016
Price
$40
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