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Assessment 3: Final Scenario Analysis

Your written analysis • Maximum word count: must not exceed 1500 words • As this is a time-bound assignment, this does not need to be a formal report. • Your paper should, however, include elements of a marketing plan: o situation and SWOT analysis o suggested solution o marketing strategies • There is no unique answer - it is up to you to shape an appropriate, realistic solution. • Submit your assignment as either a Microsoft Word or PDF file. Marking criteria This assessment is worth 35% of your total grade. The marking criteria is used to mark your work and provide feedback. Please ensure you are familiar with the criteria to ensure you are on the right track. Final A3 Marking Criteria Rubric.pdf References • Given this is an applied task, you will have limited references. • Use selected useful academic references and maybe some ABS figures (for example). • Use Harvard Referencing style (refer to the Griffith University Library Referencing page for resources on how to cite references correctly). • Include reference list on a separate page at the back of your report. (Note: these references are not included in the word count.)   Final Scenario Analysis Read this journal article, "The Globalization of Tesla Motors:  a strategic marketing plan analysis" from the Journal of Strategic Marketing and then answer the following question. As the marketing manager for Tesla Australia, how will your marketing strategies change to encourage adoption throughout it’s product lifecycle? In your analysis, consider Tesla’s current situation in Australia, both internally and externally.  Identify its current marketing strategies.  Discuss how and why the marketing strategies will change throughout its lifecycle. Reference Mangram, ME 2012, 'The globalization of Tesla Motors: a strategic marketing plan analysis', Journal of Strategic Marketing, vol. 20, no. 4, pp. 289-312, DOI: 10.1080/0965254X.2012.657224
Your written analysis • Maximum word count: must not exceed 1500 words • As this is a time-bound assignment, this does not need to be a formal report. • Your paper should, however, include elements of a marketing plan: o situation and SWOT analysis o suggested solution o marketing strategies • There is no unique answer - it is up to you to shape an appropriate, realistic solution.
Assignment ID
192039
Discipline
CREATED ON
2 June 2017
COMPLETED ON
3 June 2017
Price
$30
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2 June 2017
User posted an order for Business
2 June 2017
12 writers responded and offered to do the job for a price between $10 and $45
2 June 2017
User contacted writer IconicTutor
2 June 2017
User hired writer IconicTutor
3 June 2017
Writer completed order Assessment 3: Final Scenario Analysis for 1 day, meeting the deadline
3 June 2017
User accepted the job right away and completed the payment
3 June 2017
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