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City Brand Research Paper

This paper provides you the opportunity to examine more closely a specific city of interest. You will explore the symbolic capital of this city through a comparison of its branded image and reputation against some of the social, political, and economic realities faced by its population. How is this city conceived in the mind of tourists as opposed to its citizens? How is city life experienced based on these perceptions? Format: 5 pages, double-spaced, including bibliography Instructions: Choose a city - a city that you’ve lived in, traveled to, or wish to travel to - any city of interest. Describe its official branding strategies and techniques - look at municipal government, tourism board material/websites What aspects of the city do they attempt to sell? How do they do it? What is the distinct city brand position or promise? In other word, what is the unique identity/experience being sold to the rest of the world? Contrast this brand image of the city with some of the urban issues/problems faced by citizens often overlooked by official branding efforts - look at local newsoutlets, academic sources, activist groups Overall, your paper should explore the contrasts between the branded image of the city and the realities of everyday urban life
This paper provides you the opportunity to examine more closely a specific city of interest. You will explore the symbolic capital of this city through a comparison of its branded image and reputation against some of the social, political, and economic realities faced by its population.
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Assignment ID
19181
Discipline
CREATED ON
March 29, 2016
COMPLETED ON
March 30, 2016
Price
$40
This order has already been completed on Studybay
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Check price for your Research Paper
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