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History - Memo, Other types

Not every election makes the national news. While anxious reporters hang on every word uttered by candidates for President, many important local elections are largely ignored by the media. Pasadena, Texas, held a seven-way race for mayor last month. In a Texas municipal election, you have to win with a majority. If no candidate gets more than 50 percent, we hold a runoff between the top two finishers. In Pasadena a runoff between Jeff Wagner (Links to an external site.)Links to an external site. and J.R. Moon (Links to an external site.)Links to an external site. will be held this weekend, on June 10. If you're one of these candidates, how do you reach voters? You're not going to get a lot of help from the media. The runoff is on a Saturday, during the summer - not a lot of people are paying attention. Your assignment: You're going to become a phantom campaign manager. Choose one of these two candidates (Moon or Wagner) and design a campaign to win the election. Instead of an essay, write this assignment as a 2 - 5 page memoLinks to an external site. (with cited sources) from you, the campaign manager, to your candidate. Outline the race for them, how much money you think they need to raise, how you will raise it for them, what you propose to spend it on, what issues they should talk about, how you want to deliver their message, etc. Some things to keep in mind: Only citizens of Pasadena can vote in this election. You may want to avoid buying ads in the Chronicle or television commercials on Houston stations - you're going to waste a tremendous amount of money communicating with people who can't vote for your client. Think about direct mail. Think about signs. Think about having your candidate go door-to-door. What sort of people live in Pasadena? What motivates them? What is your candidate's background and experience? What will be his key issues? How much money will you need? How will you raise it? How will you spend it? This can be a challenging assignment, but it can also be a lot of fun. Keep in mind that campaigning is more art than science, and that there are few absolutely right or wrong answers. If I asked five campaign professionals to do this assignment for the same candidate, I would probably get five totally different campaign strategies (and they'd charge me a lot of money). Submit in Word. Cite your sources. Additional Resources Umm....what's a "memo?" (https://owl.english.purdue.edu/owl/resource/590/04/ (Links to an external site.)Links to an external site.) Here are your candidates' websites: https://www.jeffwagner4mayor.com/ (Links to an external site.)Links to an external site. http://www.moonformayor.com/ (Links to an external site.)Links to an external site. (Links to an external site.)Links to an external site. (Links to an external site.)Links to an external site. (Links to an external site.)Links to an external site. Here's all the demographic information about Pasadena you could ever want: https://www.census.gov/quickfacts/table/PST045215/4856000 (Links to an external site.)Links to an external site. You should look at the May 6 elections results to see how your candidate did: http://www.harrisvotes.com/ElectionResults.aspx (Links to an external site.)Links to an external site. Here's one of the few news articles on the race: http://www.chron.com/neighborhood/pasadena-news/article/Wagner-leading-Pasadena-mayor-s-race-in-early-11127057.php (Links to an external site.)Links to an external site. Liberal blogger Charles Kuffner spends a lot of time covering local elections, including posts of interviews with candidates: http://offthekuff.com/mt/ Links to an external site. Another local blog, Big Jolly Politics, has a lot on local elections: http://www.bigjolly.com/ Links to an external site. Local political consultant Marc Campos has another perspective on local politics:http://www.camposcommunications.com/dailycommentary.aspx Links to an external site. Campaigns and Elections Magazine editor Ron Faucheaux has an article called "Writing your campaign plan: the seven components for winning an election": http://books.google.com/books?id=hWa9QYkFYe4C&lpg=PA66&ots=fPoZLGe3m2&dq=campaign%20plan%20Faucheux&pg=PA66#v=onepage&q=campaign%20plan%20Faucheux&f=false Links to an external site.
Not every election makes the national news. While anxious reporters hang on every word uttered by candidates for President, many important local elections are largely ignored by the media. Pasadena, Texas, held a seven-way race for mayor last month. In a Texas municipal election, you have to win with a majority.
Assignment ID
191291
Discipline
CREATED ON
31 May 2017
COMPLETED ON
1 June 2017
Price
$40
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