SPIN DOCTORING

Spin doctoring in this context is applied to make people think of technology as less harmful to the environment (Avnet 2013). People will be more interested in the advantages that the technology may have on the environment than the dangers it may have on the environment. The government will have succeeded in creating a way through which people will stop questioning the benefits of industrialization. Path to Persuasion The transformation path to persuasion in the global warming example is most likely to be useful when applied to less autonomous people (Pavey, 2009). These are the kind of people who are in most cases unable to handle life-threatening information and are also not self-governed. Advocating a positive message is likely to become easier, while the advocacy of a negative message becomes harder with time.