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Strategic Management

As a consultant, you are required to conduct research on a company of your choice that has enjoyed, or deemed to have enjoyed, significant performance success in recent years as measured by quantitative and qualitative data, relative to other firms in the industry. Drawing on relevant models, concepts and theories covered in this module and those gathered from your extensive research attempt the tasks below: 1. Task 1 Conduct an environmental and competitive analysis of the firm and explain whether its success is strategically sustainable. Make sure that you present a working definition and framework of strategic success as well as solid data based on researched materials to support your case (20% of all marks) 2. Task 2 Identify and discuss the possible strategic trajectories or paths that your chosen company could follow in order to break away from its current industry and open up new market opportunities in spite of its current success. Justify your argument. (40% of all marks) Task 3 In relation to your chosen company, discuss the view that innovation and creativity is a key component of strategic performance. (20% of all marks)
As a consultant, you are required to conduct research on a company of your choice that has enjoyed, or deemed to have enjoyed, significant performance success in recent years as measured by quantitative and qualitative data, relative to other firms in the industry.
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Assignment ID
19057
Discipline
Type
CREATED ON
March 28, 2016
COMPLETED ON
March 30, 2016
Price
$40
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