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Marketing Plan Word Document:
Each component of the Plan will be approximately 3-5 pages in length and use APA formatting. The following Marketing Plan components will be delivered as follows:
Environmental Analysis: Students will address their marketing environment including:
Target Market Analysis: Students will address their Target Market including.
Profile (demographics and psychographics)
SWOT Analysis: Students will assess their product’s:
4. Sales Forecast: Students will conduct a forecast addressing:
5. Advertising and Promotion: Students will develop and identify:
Push and Pull Strategies
6. Marketing Plan: Students will complete and present their Marketing Plan
integrating the above captioned five components and adding more components to
complete the plan based on their awareness and understanding of the process. Additional
components can include:
Roll-out and introduction timeline
WBS (Work Breakdown Schedule)
Goals and Objectives
Growth and expansion
The final Document MUST provide an Executive Summary overview of the Marketing Plan. Also, an APA style Reference Page must be included.
--Intro...the English is a little rough
First two sentences cancel each other out
PS found in CR, since it does not exist in the market???
OK, you quoted plenty of theory, lets see how you apply it.....
I am confused p. 2 you quote Passion Soles probably meant for evey woman from a teenager to adult
but on p. 3 Demographis you write for women age range 23-50!?!?!?
I find your income projections to be VASTLY ver optimistic...the average housewive DOES NOT HAVE income 652k to 2million !!! At least not in CR/SK
Avg salary in CR is (including Praha mgrs) 29,000 kc per month
Your English further confuses me, cancelling out that info on the top of p. 4
Social section you further write teenagers again!!!!
technology section is lacking details
Econ section....ah boy...you confuse me
you write all women are reducing spending and then say increase shoe spending from 7,5k to 10k
What source can you provide?
what are the strengths? I readthis te and do not understand any stregnth?
Is it retail? Wholesale?
What training for customers, where?
this sentence p. 6 does not have any meaning
Relatively, on the case of forecasting fashion, it may be difficult but rather
necessary to profitability
remainder of SWOT is pure theory with no real application
Your sales forecast section is pure theory with no idea of CZ market
You fail to shoe me the basics of any market understanding
Price section...what are short term and long term factors...you do not offer anything that displays knowledge of these two terms
Are you trying to take a world wide market plan and place it to CR??
No demand, no assumptions, no costs...no real breakeven point!!!!
Your Target Market section proves my point
You have no idea what markets are...what are segments
at least you offer no info on the CR market for Passion Soles
YOU DONT EVEN NAME ONE SINGLE COMPETITIOR!!!
Section 5 is pure theroy
no possible hint of understanding how this canbe used in CR
No names, no channels, not even a single message
I do not know if the problem is your English level or your lack on understanding Marketing
This paper is total failure
Score 25...you did find correct theory but failed to make a marketing plan from it
Marketing Plan Word Document:
Each component of the Plan will be approximately 3-5 pages in length and use APA formatting.